Global Head of Public Relations and Public Affairs at Booking.com (Netherlands)
Andre Manning is an experienced and results oriented communications leader who has also held various international communications leadership positions within Philips.
He is well-known for developing a new PR measurement system, that is global both in terms of the media it covers and its geographic reach, going beyond traditional media analysis to focus on a variety of key performance indicators, including a net promoter score that helped Philips understand the balance between advocates and detractors in every major market around the world.
In the 90s, Manning was based in Prague, helping develop Philips’ communications network in Central and Eastern Europe. In 2001, he moved back to Amsterdam work on corporate media relations team and financial and strategic communications. In 2005, he moved to New York, and was responsible for enhancing Philips’ reputation in the US before taking over as head of global communications for the company’s healthcare business.
He was appointed global head of external communications at Philips in the summer of 2009, moving back to the company’s headquarters in the Netherlands to lead a network of 50 communications professionals around the globe. He served as the communications advisor of the Philips board of management and also led the marketing function on an interim basis.